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Drive Advanced Advertising

Innovation Services

Experience in Advanced Advertising and Video Operations

Advanced Advertising: Linear Ad Verification & Timing Drift Detection Use Case

pureIntegration recognizes that Advanced Advertising teams experience challenges with the consistency of dynamic ad insertion across the footprint. Specifically, they often want to know the right ads are playing and the timing of the ad insertion is correct. We have developed a capability that is able to accurately measure both from the STB and validates that ads are delivered as expected.

Advanced Advertising: Linear Ad Verification & Timing Drift Detection Use Case

Today, the systems used to validate linear dynamic ad insertion are located too far from the edge to properly monitor the customer experience.

The delivery of ads across zones is highly automated; however, issues still occur where clients’ ads are not inserted at the exact right moment. Configuration drift often contributes to this problem. In addition, the ad breaks have visual and audio behavior that is undesired. These two main challenges are defined as follows:

  • Ad Insertion Zone Verification
  • Ad Break Quality Issues

Advanced Advertising: Linear Ad Verification & Timing Drift Detection Use Case

Customized Monitoring Engine
Customize workflow engine and validation methods to meet requirements for ad insertion timing checks and closed loop automation for resolution efforts.

STB Probe Integration
Combine video capture probe and cloud automation to record targeted ad breaks in each market.

Reporting and Troubleshooting
Design reporting dashboards help identify exactly where issues are occurring and provide context to quickly troubleshoot. Includes high-level executive metrics.

Respond to Client Complaints
Respond to client complaints by quickly configuring solutions to capture client-specific ad breaks to gather data and examples.

Advanced Advertising: Linear Ad Verification & Timing Drift Detection Use Case

  • Ability to monitor quality checks will improve the user experience and increase client confidence in the ad delivery capability.
  • Provide executive-level metrics reporting and improve ad insertion operational visibility.
  • Ability to validate zone mapping will mitigate loss of revenue when ads are not delivered as intended.
  • Cost savings estimated at $450K annually (based on current resources required for manual verification).

Advertising Fulfillment Workflow Automation Use Case

pureIntegration recognizes that Advanced Advertising fulfillment teams find it challenging to efficiently and consistently perform the highly manual processes associated with ad order entry/sales and fulfillment systems. We have developed an automation solution that works with existing systems, performing existing business processes efficiently and with reduced error rates, while returning significant ROI to the business by freeing up fulfillment teams to perform higher value work.

Advertising Fulfillment Workflow Automation Use Case

Today, the systems used in the order entry, sales, and fulfillment management processes of TV ads necessitate repetitive, manual processes that are largely inefficient—prone to error, a waste of employee resource time, and negatively impacting the timeliness of spots running—and, therefore, result in potentially delaying the recognition of revenue.

We offer a fully managed or provide the tools for a turnkey solution to automate these manual processes, such as order export, order approval, dropped spots, end-of-day/end-of-flight billing, and more using Robotics Process Automation (RPA) for more optimized workflows and efficient use of employees time, translating directly into a measurable and lasting cost savings ROI.

Advertising Fulfillment Workflow Automation Use Case

Process Discovery and Prioritization
Evaluate current sales and traffic management processes to identify and prioritize automation based on the highest value.

BOT Factory Development
Customize automation to fit each customer’s unique sales and traffic management processes using a t-shirt size approach, while also generating operational reporting data.

RPA Platform Operations
We ensure the underlying RPA platform running each automated process is highly reliable, performs well, and meets necessary SLAs.

Ongoing Maintenance
We maintain the automated workflows as your business process, or underlying systems, undergo maintenance and change.

Advertising Fulfillment Workflow Automation Use Case

pureIntegration views RPA as a solution that should be self-funding. That is, the resource time saved should more than fund the cost of automation developed.

In the advertising space, we have proven that one or two workflows alone can produce ROI in excess of $1M per year. For example:

  • A particular workflow automation (Dropped Spots) in a team of 120 traffic operators produced an annual ROI of >$800K, and factoring in the cost of automation, a break-even point of 1.5 months.
  • A similar size team automating ad (Order Approval) also found an $800K+ ROI and similar break-even time frame.

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