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AdRamp
Elevate your advertising business to peak profitability
Challenge
The increase in new advertising channels and disparate business models, coupled with dynamic selling and complex targeting, has complicated the ability to analyze and understand ad inventory profitability.
This lack of visibility can be costly.
MEDIA COMPANIES ARE LEFT ASKING:
- How can we streamline our ad operations to reduce costs and increase efficiency?
- Are we over (or under) delivering campaigns?
- Which supply partners provide the highest margin opportunity?
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How can margins be best improved for sustainable growth?
- Are ad campaign margins within target range for all products?
- How does profitability differ across various business units?
With our AdRamp SaaS offering, pureIntegration solves these questions. We enable media companies to understand the profitability of their advertising inventory, empowering them to make more informed business decisions that can positively impact their bottom line.
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How it Works
Our team collects 1st and 3rd party data from disparate systems, analyzing hard costs and seller commissions to better understand profitability points.
This happens in near real-time, giving you immediate and actionable insights into current status. It goes beyond separate measurements, spreadsheets, or manual reporting.
The breakdown of data in multiple different modes allows you to focus on how each part of your business contributes to or challenges your overall profitability, leading to productive change.
Benefits
By combining different data sources and closing gaps in operations and data, AdRamp helps business owners better manage their practices and profitability goals.
