OTT & Digital Video
Optimize Multi-Screen Services
Enhance Business Operations, Audience Engagement, and Customer Experience
pureIntegration leverages its experience and knowledge in multi-screen video, OTT, and TVE management to enhance business operations, audience engagement, customer experience, and satisfaction. We provide end-to-end solutions for software architecture, development, and engineering, including experience with device support road maps, payment processing, streaming protocols, streaming platforms, DRM, ingest, partner ecosystem, PII, security, and quality.
We help select the right products and partners and the software development activities related to the web portal and client software, including managing the deployment on the client software for activations within various devices—cable set-top boxes, OTT devices (Apple TV, Roku, Xbox, Fire TV), smart TVs (Samsung, Sony, LG), PC and mobile web browsers, and more.
pureIntegration’s Optimize Multi-Screen Video, OTT, & TVE Management end-to end services include:
Software to Architecture and Development
- Mobile App and Website Development
- Set-Top Boxes, OTT Devices, and Smart TV’s Software Development
- API Development and Customer Tools and Probes
System Architecture and Engineering
- Digital Rights Management (DRM)
- Storage Section—Cloud, SaaS, On-Premises
- CDN—Transcoding, Origin Services
- Player Selection and Technologies
- Subscription Management Systems/E-Commerce
An Example of Our Experience
Over-the-Top Deployment Use Case
The client needed help in defining the architecture of their solution, technologies required to deploy such a solution (payment processing, streaming protocols, streaming platforms, DRM, ingest, and partner ecosystem). They needed help in managing the partners that had been selected and the software development activities related to the web portal and client software
The major challenge was in selecting the right technologies and partners that would require the minimum software development to meet the studios’ requirements in terms of PII, security, quality, and the very aggressive timeline.
The solution relied on Apple HLS, Amazon AWS and CloudFront, Verizon EdgeCast, Node.js, and abilities to deploy on the client software on Amazon Fire TV, Microsoft Xbox, Roku TV, and PC and mobile web browsers.
pureIntegration managed the software development, integration activities, deployment activities on AWS, content ingest, standard operating procedure definition, and handover to the operations team.
pureIntegration managed to deliver the solution in the required three months’ time frame, exceeding expectations from a product quality and capabilities point of view.
The solution is still operational after many years and relies on the same technologies that were deployed and developed initially, demonstrating that sound technology selection and proper definition of operating procedures are key to success.
The client has since deployed other micro-sites, enabling niche market content to be streamed over the top at a very cost-effective price.