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OTT & Digital Video

Optimize Multi-Screen Services

An Example of Our Experience

Over-the-Top Deployment Use Case

The client wanted to deploy a micro-subscription-based, over-the-top solution that allowed them to publish a catalog of over 1,000 horror movie titles in less than three months.

The client needed help in defining the architecture of their solution, technologies required to deploy such a solution (payment processing, streaming protocols, streaming platforms, DRM, ingest, and partner ecosystem). They needed help in managing the partners that had been selected and the software development activities related to the web portal and client software

The major challenge was in selecting the right technologies and partners that would require the minimum software development to meet the studios’ requirements in terms of PII, security, quality, and the very aggressive timeline.

pureIntegration leveraged their OTT knowledge to select the right partners and manage the deployment of the solution in the very challenging timeline.

The solution relied on Apple HLS, Amazon AWS and CloudFront, Verizon EdgeCast, Node.js, and abilities to deploy on the client software on Amazon Fire TV, Microsoft Xbox, Roku TV, and PC and mobile web browsers.

pureIntegration managed the software development, integration activities, deployment activities on AWS, content ingest, standard operating procedure definition, and handover to the operations team.

pureIntegration managed to deliver the solution in the required three months’ time frame, exceeding expectations from a product quality and capabilities point of view.

The solution is still operational after many years and relies on the same technologies that were deployed and developed initially, demonstrating that sound technology selection and proper definition of operating procedures are key to success.

The client has since deployed other micro-sites, enabling niche market content to be streamed over the top at a very cost-effective price.

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