Media Technology

Optimize Multi-Screen Experience to Engage Audiences While Accelerating Your Digital Operations

Perhaps more than any industry, the Media and Advertising ecosystem must continuously evolve to keep pace with emerging technologies and increasingly sophisticated buyers/audiences. Media is being disrupted by ever-changing technology shifts and always increasing consumer expectations. pureIntegration is the team that can deliver for your enterprise. We specialize in enhancing business operations through automation, increasing audience engagement through performance validation/verification, and providing workflow/fulfillment optimization and customized managed services. Our experts are your experts. Take advantage of our proven track record across multiple distribution platforms, improve customer/team satisfaction, and decrease operational costs.

pureIntegration Drives World-Class Digital Products, Operations, and Customer Experience

We use deep operational and technical efficiency in media and entertainment organizations today, while partnering to build road maps to the future through digital transformation. We do this by leveraging 15+ years of experience consulting across the most demanding Fortune 500 companies to bring the industry’s best solutions and problem solvers to our customers. We help media organizations solve their most challenging problems tactically through our expertise in specific domains and through partnerships with leading technology vendors.

Improve Content Distribution and Monitoring

Next Gen Content Deployment Architecture
Encode, Recode, and Transcode
Content Quality Optimization
Meta Data Management and Analysis
Channel Line-Up Tools and Automation
Verification, Validation, and Remediation
Mobile Network Optimization

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Enhance Master Control Center/Network Operation Center

Design, Build, Review, and Optimize
Workflow Review
Systems, Equipment, and Tools Assessment
Architecture and Connectivity Review
Monitoring as a Service
Intelligent Automation
4K Ready and Streaming Capabilities

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Advanced Video Verification

Ad Delivery and Measurement
Workflow Fulfillment Automation
Verification and Validation
Encoding Optimization and Content Quality Optimization

Watch Video

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Video Engineering

Plan, build, and run your CDN
Access turn-key DVR solutions
Stay ahead of the video-on-demand technology curve
Incorporate the next generation of RDK-B and RDK-V technologies

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Optimize Multi-Screen Video, OTT, & TVE Management

Front End: Software Architecture and Development

Mobile App and Website Development
Set Top Boxes, OTT Devices, and Smart TV’s Software Development
API Development and Custom Tools and Probes

Back End: System Architecture and Engineering

SVOD/AVOD/TVE/PPV
Digital Rights Management (DRM)
Storage Selection—Cloud, SaaS, On-Premises
CDN—Transcoding, Origin Servers
Player Selection and Technologies
Subscription Management Systems/eCommerce

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Customer Experience for OTT

Multi-Channel Engagement Solutions
1:1 Personalization Experiences at Scale Marketing
Customer Service & Technical Support

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Ready to Optimize Multi-Screen Experiences Across Your Enterprise?

We can help you improve your audience engagements while accelerating your digital operations.

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Download our factsheet for more information

Jamal Baadani

Director, Talent Acquisition

Jamal S. Baadani, MHRM is the Director of Talent Acquisition who brings over 20+ years in Human Resources and Recruitment expertise. He is a highly accomplished and award-winning talent acquisition and recruiting executive (U.S. Marine Senior NCO Leader) with proven international record of success overseeing programs and departments in the information technology, intelligence, and logistics industries in both commercial and government sectors. Jamal excels at building and leading top-performing teams, establishing domestic and foreign recruiting initiatives, and identifying strategies for reducing costs while maximizing ROI. He is experienced at high-volume and executive recruiting, with a background that includes managing multi-million-dollar budgets, coordinating expatriate and veteran hiring initiatives, managing diversity programs, and promoting positive cultures.

Jamal earned a Master’s in Human Resource Management from Concordia University – Saint Paul. He had a distinguished military career serving in the United States Marine Corps, retiring as a First Sergeant after 22 years of service with personal awards that include the Defense Meritorious Service Medal, and the Combat Action Ribbon.

Andy Zipfel

Senior Executive, Business Development

Andy Zipfel is the Senior Business Development Executive at pureIntegration, supporting the growth of client partnerships across all industries.

Andy is a successful business development and marketing executive with 30 years of experience in media, sports, entertainment, with more than 20 of those years in digital media. Throughout his career, he has contributed to the growth of some of the most recognized media brands in the world, including ESPN, AOL, MTV and USA TODAY.

His focus is on establishing client partnerships, providing ‘solutions accelerators’ for our clients, delivering valuable, outcome-based, measurable results for our clients’ positive growth.

Andy holds a Bachelor of Arts degree in English and Communications from Cabrini University, and he served for 5 years as an Adjunct Professor in Georgetown University’s Sports Industry Management MBA program.

Wendy Liu

Director, Enterprise Accounts

Wendy Liu leads the Customer Experience Practice and oversees the consulting engagements where pI’s expert technology integrations are paired with customer experience integration to drive outcomes that clients and their customer love to talk about.

Her passion and expertise in solving business problems through the customer lens comes from her 20 years of experience leveraging customer insights, experience and journeys design, process and change management.

Prior to joining pureIntegration, Wendy held executive leadership roles across multiple business units at a Fortune50 telecommunications company with responsibilities for engineering deployments, customer care strategy and operations, customer experience and digital transformation, and program management.

Michael LaPierre

Director, Communications

Michael LaPierre is focused on Video Operations, Solutions, and Architecture efforts within MSO’s and other video providers.

With over 20 years of operations and engineering leadership in MSO’s Michael has a demonstrated record of providing innovative solutions that allow businesses to meet and exceed their goals. Prior to pureIntegration, Michael worked for Time Warner Cable & Charter Cable where he held roles in division, regional, and corporate engineering leadership. Additionally, Michael worked for Corning Optical and Broadcom in sr. engineering and architecture roles.

Michael holds a bachelor’s degree in Organizational Management from Roberts Wesleyan College and a master’s degree in Organizational Development and Leadership from Saint Joseph’s University.

Sean O’Neill

Sr. Manager, Communications

Sean O’Neill supports all groups within pureIntegration, bringing with him over 30 years of experience in a variety of areas such as networking, servers, operating systems, cloud, business process automation, robotic process automation, software, consulting, and many others. Prior to pureIntegration, Sean worked in consulting roles within the commercial, federal, and defense industries.

Sean holds a BS degree in Computer Science from Springhill College.

Jimmie Neighbors

Sr. Director, Enterprise Accounts

Jimmie Neighbors is the Senior Director of Data Center Automation practice and IT Operations Management (ITOM) / Service Management (ITSM) practice. With his expertise and practice team members, Jimmie has delivered a wide range of automation capabilities for Fortune 500 organizations that led to significant cost reduction and process efficiencies in technology integration and orchestration. In order to bring the latest and most relevant technology solutions to our large enterprise clients, Jimmie and his team stay up to date on continuing trend of tools and industry resources that are constantly being improved and introduced. Prior to pureIntegration, Jimmy was an executive with Accenture in the communications industry, leading top Fortune 500 companies. Jimmie has spent over 20 years as a trusted and recognized subject matter expert in Automation, IT Enterprise Architecture, and Enterprise Software solutions.Jimmie holds a Bachelor of Science in Mechanical Engineering from Virginia Tech.

Claude Lama-Solet

Director, Ad Tech and Media

Claude Lama-Solet is a Technical Director who supports the Hybrid Cloud, Internet of Things (IoT), and Video Engineering Practices. He also works with customers in areas including Agile Project Management, Embedded Software Development, and Product Qualification and Testing. Claude has over 30 years of designing products in the Computer Engineering, Video, and IoT industries. Prior to pureIntegration, Claude worked for companies such as Canal+, Thomson, and Cisco. With Canal+, Claude developed the first Open Video System, which enabled the breakup of Motorola/Scientific Atlanta. Claude holds an Engineering degree in Computer Science and Electrical Engineering from EFREI (Ecole Française d’Electronique et d’Informatique) in Paris, France.

Gene Vo

Controller, Operations

Gene Vo leads the Accounting and Finance department, handling a range of financial matters including treasury, budgeting/forecasting, taxes, government compliance, and financial reporting. Gene has over 22 years of experience within global publicly traded companies managing acquisitions, integrations, crisis management, restructuring, system implementations, SEC reporting, and investor and board relationship management. Prior to joining pureIntegration, Gene worked across multiple industries including publishing, entertainment, hospitality, real estate, SaaS, and government contracting.Gene is a graduate of the University of Maryland with a BS in Accounting and is an active CPA.

Mohamed Farid

Sr. Manager, Machine Learning & AIOPS

Mohamed Farid is a solutions architect and member of the Machine Learning practice. Currently, Mohamed is focused on operational intelligence and utilizing Artificial Intelligence and Machine Learning–related techniques for building the next-generation AIOps platform.He worked to help fortune 50 companies facilitate the successful delivery of enterprise management solutions in the area of operational intelligence, application performance management, digital experience monitoring, application discovery, and distributed tracing. Mohamed has broad experience in solving business challenges by applying best practice architectural design patterns and enabling frameworks such as The Open Group Architecture Framework (TOGAF), Information Technology Service Management (ITSM), and development and operations (DevOps). Mohamed has a B.E.E. in Electrical Engineering, majoring in control engineering and computer system architecture.

Fee Vu

Director, Communications

Fee Vu is the Director of the Machine Learning practice and oversees consulting engagements that leverage onshore, nearshore, and/or offshore resources. With almost 20 years of technology consulting experience, he’s helped solve challenges at both start-ups and Fortune 50 enterprises. His expertise spans across many core technologies including Artificial Intelligence, Application Performance Management, and Software Development. Prior to pureIntegration, Fee spent five years with Accenture in its Communication and High-Tech practice and two years with Deloitte & Touche in its Security & Privacy services.

Fee holds a degree in Management Information Systems from the University of Virginia.