Transforming the Credit Union Member Experience
How members interact with their credit unions continuously evolves, which requires credit unions be agile and proactive to serve members wherever and whenever they are. Members increasingly expect a first-class digital experience with a seamless level of service across multiple platforms, as well as the option for personal interaction.
To retain and attract new members, credit unions must offer a high-tech and high-touch relationship. Credit union leadership needs information based on real time and accurate member insights. This information depends upon a frictionless interaction of IT and Business systems.
pureIntegration can help credit unions realize their full strategic potential by optimizing the systems they already have and maximizing their productivity to provide an unparalleled member experience.
pureIntegration Streamlines Credit Union Internal Operations and the Member Experience
pureIntegration wholeheartedly believes in the credit union mission to improve Members’ financial lives. Our expertise helps you make full use of the information generated by your current digital systems by ensuring that they are working seamlessly to support internal operations and creating an excellent Member experience. We ensure that you have the right mix of analytics and metrics to help you make more data driven decisions.
Improve Your Members' Financial Lives
Technology Optimization Assessment
Obtain a baseline understanding of how your technology infrastructure supports your credit union’s mission and strategic goals and where there are opportunities for quick wins.
- Remove needless manual workarounds and upkeep created by a patchwork approach to technology alignment.
- Integrate silos of important data to improve the member experience and to make cross-organizational analysis more effective.
- Identify aging or redundant systems to avoid lost data, disconnection with member needs, and inefficient processes.
Launch Customized Offerings Through Data Mining
Create customized offerings with an improved ability to mine, understand, and catalog the rich member data you already have.
- Increase member lifetime engagement by removing barriers to proactive, customized financial products for key life events.
- Provide valuable options proactively from analyzing your databases for customer needs.
- Innovate in ways that help your members and position your credit union against other financial providers.
Accelerate Growth with Actionable Business Intelligence
Build a systematic approach to analysis and metrics that help you understand your performance against your key drivers.
- Move away from data overload and toward clarity in operational performance and member needs.
- Strengthen a culture of data-driven strategic decision-making.
- Achieve greater understanding of the impact of your strategic plan.
- Develop key analytical tools for each department and branch of your credit union.
Enhanced Omni-Channel Member Experience
Respond more proactively and efficiently to members while improving how your operations perform by leveraging the power of systems integration.
- Create consistency across all departments, so member expectations are realized seamlessly.
- Empower members to access products and services conveniently.
- Free employees from time-consuming manual tasks so they can focus more of their time on serving members who wish for personalized service or assistance.
- Create opportunities to delight members with innovative products and services.
Examine Member Experience Journeys for Gap Analysis
Streamline the journey a member takes as they interact with your credit union.
- Identify gaps between member experiences and expectations.
- Evolve external communications and internal operations.
- Resolve missed handoffs or experience letdowns as the member interacts with different departments.
- Address the digital demands of a changing demographic base.
- Add more proactive service and upsell opportunities through improved understanding of members’ needs.
Gain Operational Efficiencies Through Process Automation
Optimize your processes to ensure they match what’s needed by staff and your members.
- Identify where slowdowns occur internally for improved overall operating efficiency and employee satisfaction.
- Unify your databases to make it easier for the credit union to assess risk even as a member interacts with multiple units.
- Eliminate roadblocks or other annoyances that prevent members from finalizing a transaction or rating you highly.